t-shirt Monologue:  Fight Gear is an MMA Knockout - Team Desi Arnau

This past weekend, I had the opportunity to attend my first MMA fight thanks to my customer Desi Arnau.  It was an awesome experience...not as gorry as you would think and I loved the fighter's intro music and entrance antics!

Of course my main man Desi came home with the victory on two fronts.  Not only did he win the fight, but he won the branding battle!

In and outside of the ring branding is huge in the MMA world.  I'm sure you are well aware of the Tap Out and Affliction t-shirts which are huge in this rapidly growing sub-culture.  Out of the 16 battles that took place, Desi had the greatest crowd participation and of course his corner was the best dressed!  How does he do it?

1. Before every fight, Desi picks a color scheme that matches his mood and theme for his upcoming battle.
2. Let's start with the shorts, Desi's shorts have all of his sponsors logos embroidered on the front and back.  His corner's t-shirts have the logos as well.
3. Desi's most important branding tactic is after the fight, he walks around and shakes all of his guests hands and thanks them for their support!

Talk about a fighter and a gentleman!  This is only his 3rd fight, but I'm sure there is more to come from Mr. Arnau.  Desi, T-Shirt King, Inc. thanks you for the opportunity to be a strong supporter.